Let’s talk Tik Tok

You’ve likely heard about Tik Tok in the news or from your tween. In either case, it looks like it’s here to stay, so here’s the low down on what you need to know before you decide to use Tik Tok for your business.

Facts

  • Tik Tok has 800 million active users worldwide (Datareportal, 2020)
  • 41% of Tik Tok users are between 16 and 24 (Globalwebindex, 2019)
  • 66% of users are under 30 years old
  • Tik Tok users spend an average of 52 minutes per day on the app (for comparison, Instagram users spend about 53 minutes per day and Snapchat about 50 minutes)
  • 90% of users access Tik Tok daily
  • Tik Tok is increasing reach amongst adults. In less than 18 months, the number of US adult Tik Tok users grew 5.5 times. 

Thinking of using for your business? Here’s what else you should know:

  • Know before you post. Download the app now. Watch how people interact with it and what they post. Tik Tok makes it easy! Check out what’s trending. Be sure to set a timer for 30 minutes because if not before you know it, you’ll have wasted three hours and be creating you’re very own Tik Tok challenge. (Not based on a true story, trust me!).
  • Tik Tok screams fun. So, if your business is more fun than corporate, this might be the right tool for you. If you have a bit of a stodgy corporate persona that you want to break, Tik Tok is your gateway to fun!
  • Use hashtags. Follow hashtags that seem relevant to you, and don’t forget to add them to your posts. Again, the app makes it easy and provides plenty of prompts. Just be sure to use the hashtags that are relevant to your content. 
  • Cross-post. Create fun videos on Tik Tok, and use them to cross-post where your social audience is. This can help build your Tik Tok audience, but more importantly, the creative videos will help increase engagement with your audience on the social platforms you’re already on. Sharing to WhatsApp, Instagram, Facebook, and your device from Tik Tok is seamless.
  • A great local example using Tik Tok for their business is Anita Dunn from Mila + Paige, a boutique clothing shop in New Westminster. Anita not only harnessed Instagram stories to boost sales during the pandemic, but she’s also been honing her Tik Tok skills. The short videos she creates are different from the regular videos found in her stream, so they stand out and make the viewer pay attention.

Tik Tok is a great tool to create fun and creative short videos that you can use across your other social media platforms. So the bonus here is that you don’t have to try and grow a new audience, but you can harness the app’s power, have some fun, and stand out in your customers’ busy social media streams.