Whether you’re a large organization or a small business, if you have employees, paying attention and formalizing your internal communications is critical: it can help build a healthy organizational culture, reduce employee turnover, minimize the impact of internal and external upheavals, improve sales and overall make you and your employees happier.
Implementing an internal communications strategy doesn’t require heavy lifting or a massive investment of time or money. Sure, there are many intranet platforms (e.g., Jostle, happeo, Simpplr) for your internal communications, but used right, Slack, WhatsApp and even the humble email are useful tools to create healthy internal communications at your organization.
It’s really about the strategy more than the tool used to deliver it. For more on developing an internal communications strategy, contact NWP Consulting: firstname.lastname@example.org.
In the meantime, here are 5 reasons why you need to up your internal communications game:
- Employee retention. Let’s face it, employee turnover is expensive. Having a healthy organizational culture helps reduce staff turnover by making employees feel valued, engaged, and informed. When staff understand how their role fits in with the larger organization, hear genuine communication from the CEO and Senior Management Team, they will feel a part of something bigger. Internal communications done right creates a loyal, dedicated, and trusting workplace.
- Keeps employees in the know. When everyone in the organization is in the know about policy changes, new products, new hires, everyone feels like they belong. The more your employees feel like they belong and understand their value, the more engaged they will be. When your workforce is informed, they can focus their energy on their job and not on speculation. When all departments are aware of how the others are doing, there is a sense of togetherness and teamwork. Suppose Katie from Payroll is informed and invested in the organization. In that case, she can help the sales funnel when she’s talking to her neighbour, who fits the client profile.
- Puts a stop to rumour mills. The last thing you need is for Bob from Finance to tell John from Operations what he overheard the CEO and CFO talking about. The truth is, Bob probably didn’t get the full conversation, and the bits he’s now sharing are likely out of context. So no, Operations are not being outsourced, and the company isn’t closing its local presence tomorrow. If you fail to inform your employees about changes that may be coming, they’ll fill in the blanks for you. Having a good internal communications strategy means you can get in front of issues and keep your staff informed, provide them with a sense of security knowing that they will be kept in the loop when it comes to essential communications.
- Keep staff calm in a crisis. Organizations with established internal communications strategies and a crisis communications plan are better able to weather a crisis. When you have clear internal communications guidelines and processes, you can capitalize on the culture of engagement and trust established, helping to keep staff calm and informed as the crisis unfolds. The COVID-19 pandemic is an excellent example of how vital established communications streams are.
- Creates the expectation of two-way communication. An organizational culture that involves good internal communications makes all employees feel like their voice is valued. When you develop systems to encourage everyone in the organization to communicate, you lay the foundation for innovation and trust.
It’s never too late to implement an internal communications strategy. Contact NWP Consulting today to get started.