Sure, anyone can post to social media, but not everyone can make an engaging post. Creating social media posts that catch the audience’s eye can feel like it’s more art than science, but the truth is, a lot is “science.” And by science, I mean having systems in place to help you streamline the process, so you don’t feel like you’re having to reinvent the wheel every time you come into work. For example, having templates for the social media channels you use, and quick access to quality and creative images and videos will help streamline your social media posts and catch the viewer’s eye. It’ll also give you more time to focus on other things, like writing newsletters, blog posts, reports, etc.
- Templates: I think the saying “nothing in life is certain except for death and taxes” needs to be updated for the 21st century. Let’s go with: “nothing in life is certain except for death and taxes, the image sizes will vary across social media platforms, and the dimensions will always change”.
Having templates helps manage this ever-changing landscape a little easier. And there are some tools that can also help. One of my favourites is the FREE image resizer from Sprout https://sproutsocial.com/landscape/.
There’s also no shortage of templates you can download and of course, you can create your own. No matter what you do, you just need to make sure you stay on top of the image sizing and check for updates a couple of times a year. There’s nothing worse than a tweet with an image partially cut off. Trust me, no matter how creative your content is, you lost your audience.
Pictures: There’s a saying that a picture paints a thousand words. And in today’s overcrowded social media landscape this is so true. But, finding an image that speaks a thousand words you need it to is not easy. Clip Art and overly staged stock photos can do more harm than good. Finding relatable and authentic stock images is not easy, especially if you don’t have a budget. Thankfully there are some free resources, three of my favourites are Pixabay, Pexels, and Unsplash. For a more robust listing, check out this great list from snappa. Tip: Don’t wait until you need the image to start the search. Refer to your content calendar often, and any time you have a few spare moments, search for an image that may work with an upcoming post and save it.
Video: If a picture paints a thousand words, then video paints a million. Creating quality and engaging videos is time consuming and not easy. Thankfully, there are a growing number of websites that offer free stock video footage. For quality, free stock video that you can use on your next social media post check out: Pixabay, Pexels, and Dareful. For something eye-catching, but a little different, Clipstill is a great resource.
So, the next time you come into work to finish a huge report and your boss asks you what you’re posting for National Dog Day; you don’t have to panic that your phone is only filled with cat photos. With these three tips, you’ll have time to post a catchy dog-friendly photo across all your social media platforms AND have time to call your cat! Oh, and get that report finished.